AuditTags

Checks & Coverage

45 tracking integrity checks grouped by category. All checks are deterministic and rule-based.

All checks are validated against our production engine baseline.

GA4 Validation6

  • GA4 script presence
  • Measurement ID detection
  • GA4 event consistency across flows
  • Duplicate GA4 hit detection
  • GA4 timing validation
  • Config command validation

GTM Integrity6

  • GTM container detection
  • Container ID extraction
  • Tag fire consistency
  • Blocked tag detection
  • Missing trigger identification
  • GTM version check

Consent Mode v26

  • gcs parameter inspection
  • Pre-consent event behavior
  • Post-consent event behavior
  • CMP vendor detection
  • Script blocking patterns
  • Consent signal timing

Duplicate Detection6

  • Duplicate GA4 purchase events
  • Duplicate Facebook Pixel
  • Duplicate TikTok Pixel
  • Duplicate Klaviyo tracking
  • Theme-injected extra scripts
  • App-injected duplicates

E-commerce Events6

  • view_item event validation
  • add_to_cart event validation
  • view_cart event validation
  • begin_checkout event validation
  • purchase event validation
  • Transaction ID presence

Shopify Integration5

  • Shopify platform detection
  • Native pixel detection
  • Checkout extension compatibility
  • Theme script conflicts
  • App script conflicts

Network & Timing5

  • Script load order
  • Event timing anomalies
  • Race condition detection
  • Failed request detection
  • Timeout handling

Report Quality5

  • Health score calculation
  • P0/P1/P2 severity assignment
  • Evidence collection
  • Network request logging
  • Deterministic output validation

Severity Levels

P0 — Critical

Issues that directly impact revenue tracking. Duplicate purchase events, missing purchase tracking, blocked GA4.

P1 — High

Issues that affect data quality. Consent Mode violations, GTM misfires, missing e-commerce events.

P2 — Medium

Issues that may affect data accuracy. Timing anomalies, duplicate pixels, script conflicts.

Run all 45 checks on your store

$19 one-time. PDF report with severity-ranked findings. Under 5 minutes.