AuditTags

Affordable browser-side tag audit for GA4, GTM, Meta Pixel & Shopify QA

A fast, real-browser tag audit for the people who validate other people’s tracking — Shopify developers, analytics freelancers, technical marketers, and small agencies. Point it at a storefront, get a prioritized findings report. No enterprise contract, no onboarding.

If you ship Shopify themes, audit clients’ analytics, or sign off releases, you hit the same recurring question: is this store’s tracking actually firing the way it should? Enterprise tag-governance platforms answer it — but they are priced and scoped for large in-house analytics teams. AuditTags is the lightweight alternative: a real-browser scan that produces evidence you can put in front of a client or a developer, without a seat on an enterprise contract.


Who it’s for

  • Shopify developers — confirm tracking survived a theme update, app install, or checkout change before you hand the site back.
  • Analytics freelancers — get a fast, objective read on a new client’s store instead of clicking through it by hand.
  • Technical marketers — sanity-check measurement before a campaign launch leans on the numbers.
  • Small agencies — QA tracking across client stores without buying enterprise tag-governance seats.
  • QA & release validators — add a browser-side tracking check to the pre-release checklist.

What it checks

AuditTags loads the page in a real Chromium browser and reports what it observes firing client-side:

  • GA4 & GTM IDs — every Google Analytics measurement ID and Tag Manager container that actually loads in the page.
  • Duplicate events — the same analytics or pixel event (purchase, page view, Meta Pixel events) firing more than once.
  • Ecommerce-event presence — whether the ecommerce events you expect are present in the page’s tracking.
  • Failed tracker requests — analytics and pixel network requests that error out or get blocked.
  • Consent Mode status — whether Consent Mode v2 default signals are present on the page.
  • Prioritized findings — issues ranked Critical / High / Medium with fix guidance, exportable as PDF or JSON.

What it does not do

It is a browser-side diagnostic. It checks what fires in the page — and it tells you plainly what it cannot see, so you can scope the rest of the work honestly:

  • No backend revenue reconciliation — it does not compare GA4 against your Shopify or ERP order data.
  • No Google Ads account verification — it does not access or verify anything inside your Ads account.
  • No Meta CAPI verification — it inspects browser-side Pixel activity only, not server-side Conversions API events.
  • No runtime consent-transition verification — it does not test how tags behave as a visitor accepts or rejects consent.
  • No ongoing monitoring — it is an on-demand scan, not a continuous monitor or alerting service.

Stating the boundary up front is the point: you get a clear read on the browser-side layer and an honest map of what still needs a different tool or a manual check.


Evidence you can hand off

Every scan produces a prioritized report you can download as PDF or JSON. Instead of “the tracking looks off,” you hand a client or developer a concrete artifact: which IDs loaded, what fired twice, what failed, and what to fix first. That makes it useful for client deliverables, developer tickets, and release sign-off records.

See an example before you run one: view a full sample report →. Pricing is on the pricing page — a flat per-scan cost, no enterprise contract or onboarding.

Audit a store now

Point AuditTags at any storefront URL and get a prioritized, browser-side tracking report in minutes — something concrete to hand a client or developer.

GA4 Audit

Fix GA4 misfires, duplicates, and missing events.

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GTM Audit

Verify Tag Manager container behavior in a real browser.

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Tag Auditing Guide

Complete guide to GA4, GTM & Shopify tag auditing.

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