GA4 & GTM Health Check Insights

Real-browser diagnostic insights for Shopify GA4 and GTM setups. Learn what breaks silently and how to catch it. Updated weekly by AuditTags Engineering.

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The 7 Shopify Tracking Failures We See Right After BFCM

BFCM breaks more tracking than any week of the year. These are the 7 failure patterns we see — and how to check if your store has them.

AuditTags Engineering• Shopify Analytics Specialists

12 min readNov 30, 2025

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