GA4 & GTM Health Check Insights
Real-browser diagnostic insights for Shopify GA4 and GTM setups. Learn what breaks silently and how to catch it.
Shopify GA4 Tracking Broken After Theme Update — How to Debug It
Theme updates are the #1 cause of broken Shopify tracking. Here's how to diagnose and fix GA4/GTM tracking that stopped working after a theme change.
GA4 Revenue Higher Than Shopify — Why and How to Fix It
Your GA4 reports show more revenue than Shopify actually processed. Here are the 5 causes and how to fix each one on your Shopify store.
How to Find and Fix Duplicate Purchase Events in GA4 (Shopify)
Duplicate GA4 purchase events inflate your revenue by 2x. Step-by-step guide to find every source of duplicate purchase tracking on Shopify and fix it.
GA4 Tag Misfires: Causes, Detection & Real-Browser Diagnosis
Understand why GA4 tags misfire on Shopify stores. Learn detection methods from network inspection to real-browser diagnosis for missing and duplicate events.
Common Tag Audit Failures in Shopify Stores (2025 Edition)
Discover the most common tag audit failures in Shopify stores: GA4 misfires, GTM issues, consent blocking, pixel duplication, and attribution-breaking conflicts.
Duplicate GA4 Measurement IDs: How to Detect and Fix Double Tracking
Duplicate GA4 tracking is inflating your metrics by 2x or more. Learn how to detect duplicate measurement IDs and fix double tracking on your Shopify store.