GA4 & GTM Health Check Insights
Real-browser diagnostic insights for Shopify GA4 and GTM setups. Learn what breaks silently and how to catch it. Updated weekly by AuditTags Engineering.
Absence ≠ Pass: A Diagnostic State Machine for Shopify GA4 & GTM Audits
Most tag checkers reduce analytics to 'present or missing.' That's the boolean trap. This post defines a 5-state diagnostic model (PASS, FAIL, NOT_RUN, BLOCKED, NON_DETERMINABLE) and shows how real-browser evidence avoids false confidence on Shopify GA4/GTM audits.
How Website Tag Auditing Works (GA4 + GTM Edition)
Learn how website tag auditing validates GA4 and GTM implementations using real-browser scanning, network inspection, and Shopify-specific detection logic.
GA4 Tag Misfires: Causes, Detection & Real-Browser Diagnosis
Understand why GA4 tags misfire on Shopify stores. Learn detection methods from network inspection to real-browser diagnosis for missing and duplicate events.
Common Tag Audit Failures in Shopify Stores (2025 Edition)
Discover the most common tag audit failures in Shopify stores: GA4 misfires, GTM issues, consent blocking, pixel duplication, and attribution-breaking conflicts.
The 7 Shopify Tracking Failures We See Right After BFCM
BFCM breaks more tracking than any week of the year. These are the 7 failure patterns we see — and how to check if your store has them.
Consent Mode v2 on Shopify in 2025: Complete Implementation Guide
Learn how to implement Google Consent Mode v2 on your Shopify store to maintain GA4 tracking while staying compliant with GDPR and privacy regulations.
Duplicate GA4 Measurement IDs: How to Detect and Fix Double Tracking
Duplicate GA4 tracking is inflating your metrics by 2x or more. Learn how to detect duplicate measurement IDs and fix double tracking on your Shopify store.
Complete Shopify GA4 Ecommerce Events Map (2025 Reference)
Complete reference for GA4 ecommerce events on Shopify. Which events fire automatically, which need GTM, and how to fix missing data.
AuditTags vs ObservePoint vs Tag Inspector: 2025 Guide
Honest comparison of GA4 audit tools for Shopify. Compare AuditTags, ObservePoint, Tag Inspector, Elevar pricing and accuracy.